fractional cmo SERVICES

Ongoing strategic leadership—without the full-time overhead.

As your fractional CMO, we embed directly into your team to provide executive-level marketing guidance, shape high-impact strategy, and drive measurable growth. From refining your brand positioning to overseeing campaigns and aligning cross-functional efforts, we offer the leadership you need to scale—on a schedule that works for you.

Why partner with a fractional CMO?

  • Flexible Support
    Access senior marketing expertise as needed, without the long-term commitment of a full-time hire.

  • Cost-Effective Leadership
    Benefit from experienced, strategic oversight at a fraction of the cost of an in-house executive or traditional agency.

  • Tailored Strategy
    Every engagement is customized to your goals, growth stage, and team structure—no one-size-fits-all roadmaps.

  • Proven Expertise
    With 15+ years of experience across luxury, consumer goods, tech, coaching, and wellness, we bring both breadth and depth to every engagement.

From startups to scaling brands, our fractional model gives you the clarity, consistency, and leadership to market smarter—without stretching your team or your budget.

ON-DEMAND Advisory

Expert guidance, exactly when you need it.

Whether you're navigating a key decision, refining your strategy, or simply need a trusted thought partner, our on-demand advisory sessions provide flexible, high-impact support across marketing, business development, and strategic communications. Available by the hour or on a recurring basis, these sessions are tailored to your goals, team dynamics, and stage of growth.

Advisory support may include:

  • Strategic assessments and growth planning

  • Lead generation and audience-building tactics

  • Social media and content development guidance

  • Affiliate, influencer, and loyalty program strategy

  • AI tool recommendations and implementation

  • Paid media training, setup, and optimization

  • Operational streamlining and cost-efficiency planning

  • Team structure evaluation and strategic restructuring

Whether you're looking for ongoing partnership or quick-turn clarity, this is a cost-effective way to access executive-level insight—without long-term contracts or agency overhead.

Let’s solve what’s next, together.

Marketing Audit with Actionable Strategy

Clarity creates momentum—and it starts with knowing what’s working, what’s not, and where to go next.

This one-time engagement is designed for brands that need a fresh perspective, fast. Whether your marketing feels scattered, underperforming, or simply outdated, we’ll help you cut through the noise and build a plan that aligns with your goals, resources, and audience.

This service includes:

  • A discovery call to uncover business goals, challenges, and current marketing structure

  • A full audit of your current marketing efforts across platforms

  • A data-informed analysis of your audience, funnel, and engagement patterns

  • Identification of key strengths, missed opportunities, and growth blockers

  • A custom, multi-channel marketing strategy tailored to your brand’s objectives and budget

This is a standalone strategy offering and does not include execution, platform setup, or team training. That said, we’re always here if you’d like to extend the engagement with hourly or fractional support.

Let’s make your next move the right one.

Brand messaging & channel strategy

Before you create more content, make sure it says the right thing to the right people in the right way.

This one-time engagement is designed to help you step back, assess, and realign your brand’s communication efforts. Whether you're feeling stuck, inconsistent, or unsure where to focus, we help you uncover the gaps and opportunities in your current approach and provide a clear, strategic roadmap forward.

This service includes:

  • A discovery call to understand your goals, challenges, and current approach

  • A comprehensive review of your existing content and messaging

  • A deep dive into your audience data and personas

  • Identification of key strengths, gaps, and opportunities

  • A customized multi-channel communications strategy

  • A brand tone and messaging guide to ensure consistency across touchpoints

This assessment is built for clarity, not complexity—and it’s designed to stand alone. However, if you need ongoing support or help executing the strategy, you can extend the engagement through hourly or fractional services.

Let’s turn your communications from scattered to strategic.

Copywriting services

Great copy is more than well-written—it’s intentional, on-brand, and clear. Whether you're launching a new product, refining your website, or running a full-scale campaign, we deliver expertly crafted content that captivates your audience and drives results.

With over 15 years of experience writing for brands across industries—from luxury goods and tech startups to mission-driven organizations—we know how to shape language that performs. Every word we write is informed by your goals, aligned with your voice, and designed to resonate.

Our copywriting services include:

  • Website Copywriting – Clear, conversion-driven messaging that brings your brand to life and guides users through their journey

  • Blog & Editorial Content – Thoughtful, SEO-aligned content that builds authority, drives organic traffic, and deepens engagement

  • Social Media Copy – Scroll-stopping captions and storytelling that spark conversation and amplify your presence

  • Email Marketing – Sequences, newsletters, and promotions that connect and convert

  • Product Copy – Compelling descriptions that highlight value and inspire purchase

  • Sales & Marketing Materials – One-pagers, pitch decks, landing pages, and more—designed to persuade and perform

Whether you need a few key assets or ongoing support, our on-demand model gives you access to high-level writing expertise exactly when—and where—you need it most.

Web design & optimization

A high-performing website should do more than look good—it should convert, scale, and support your growth. With nearly a decade of experience across Shopify, Wix, and Squarespace, we design and optimize websites that elevate your digital presence and drive real business results. Whether you're starting from scratch or looking to improve an existing site, we blend aesthetic excellence with technical precision to deliver sites that are as functional as they are beautiful.

Our services include:

  • Custom Web Design
    Crafted to reflect your brand and engage your audience—every layout, interaction, and visual element is designed with purpose.

  • Website Optimization
    From site speed and SEO to performance enhancements, we fine-tune your site to rank higher, load faster, and convert better.

  • Ecommerce Solutions
    We build and optimize online stores on Shopify and Squarespace for seamless shopping experiences that drive sales and retention.

  • Responsive Design
    Flawless functionality across every device, ensuring your site looks great and performs well wherever your audience finds you.

  • Content Management
    Ongoing support for creating, editing, and organizing on-site content—keeping your messaging fresh, relevant, and aligned.

  • Analytics & Reporting
    Actionable insights into user behavior and site performance to help you make informed, strategic decisions that move the needle.