what DRIVES US
At else&ever (e&e), our mission is to elevate brands through storytelling and strategy that stand the test of time. We create thoughtful, culture-driven marketing that amplifies voices, fuels engagement, and fosters lasting connection.
We champion businesses that value innovation, impact, and authenticity—especially those founded by women, queer leaders, and historically underrepresented voices. Our work is built for brands unafraid to be something else in a world that thrives on the ordinary.
Meet the Team
sierra dowd,
Founder & Principal Strategist
Sierra Dowd is a strategic growth architect and communications expert with over 15 years of experience turning bold ideas into lasting, impactful brands. From AI and sustainable tech to luxury goods, entertainment, and consumer products, she’s built thoughtful, high-performing strategies for companies at every stage—whether quietly scaling a startup or elevating global icons like L’Oréal, Lexus, Nike, and Flexjet.
What sets Sierra apart is her ability to connect vision with execution. She doesn’t just develop strategy—she rolls up her sleeves and brings it to life. Her work blends data and storytelling, empathy and performance, brand purpose and business growth. She’s launched products that landed at the top of Product Hunt, led campaigns that went viral, and built marketing systems that drive real results—without losing the soul of the brand.
Her passion for human rights and community runs deep. Sierra is the founder of 98society, a purpose-driven apparel brand that supports sexual assault prevention, and the co-founder of Be More Heroic, an anti-bullying nonprofit that reached over 20,000 students nationwide. These experiences fuel her belief that brands can—and should—be a force for good.
She holds a degree in journalism with an emphasis in public relations, along with a certification in Disruptive Strategy from Harvard Business School Online. Equal parts strategist, operator, and storyteller, Sierra brings clarity, momentum, and meaning to every brand she touches.
Lane Hummel is a marketing strategist and operations leader with a sharp eye for both brand-building and business growth. With experience across media, technology, and community-driven sectors, they bring a rare ability to connect strategic vision with operational execution—ensuring marketing efforts are not only creative, but also sustainable and scalable.
Over the course of their career, Lane has developed and led impactful client programs, including VIP initiatives, reference programs, and customer advisory boards. Their strength lies in building trusted relationships—collaborating closely with cross-functional teams, clients, and industry partners to bring strategic partnerships to life and drive long-term success.
Lane is particularly skilled at crafting compelling brand positioning, refining internal processes, and uncovering new opportunities for growth. Their approach combines strong relationship management with a deep understanding of streamlining workflows and elevating brand value.
At the core of their work is a passion for helping businesses forge meaningful connections and build lasting communities through strategy, efficiency, and heart.